coaching for singles
Coaching could be the next trend for single professionals, according to a study by singles lifestyle service provider Fast Impressions.
A survey of 350 members aged from 25 to 39 years on services used by singles in the past year indicated that 38 per cent of singles used self-improvement services such as motivational training courses and one-ono-ne personal development sessions. (Out of interest, music lessons and clairvoyant services came in last with two per cent and 0.5 per cent respectively.)
Fast Impressions has addressed this trend by forming a strategic partnership with The Coaching Room, an international organisation with a network of professional coaches throughout Australia. The Coaching Room reported that 70 per cent of people who regularly attend coaching are 25 to 39 year-old single professionals with high disposable incomes (defined as 55K and up), which match speed-dating giant Fast Impression's clientele.
"Coaching aims to help people get more of what they want out of life by clarifying their life goals and developing a step-by-step action plan to achieve them. It can cover areas spanning relationship management, wealth creation, motivation, health and fitness and career objectives," says Jay Hedley, co-founder of the Coaching Room.
"Coaching is all about awakening a person to his or her potentials and challenges. In an initial session, a coach will generally facilitate a well-formed outcome with the client. This model provides a way to more clearly think about moving from a present state to a desired state.
"Mediums like speed dating and life coaching tend to attract people who have both the means and the motivation to achieve their objectives, whether they be in the board room or the bar," says Anna Saunders, events manager at Fast Impressions. "It's positive, proactive people who take control and sign themselves up for these services.
According to Jay, the number of people seeking a professional coaching service has quadrupled between 2003 and 2006. "This phenomenon can be attributed to a greater social acceptance of self-improvement. Generally people use a coaching service to transform their performance in the areas they desire in the same way they would employ a fitness coach at a gym to get fit faster and more efficiently."...
The Age: Singles File, Coaching for Singles, 14-15 April 2006
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